The filter bubble: What the Internet Is Hiding From You

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9781594203008
9781101515129
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Grouped Work ID9a5f11b6-94d5-5262-4918-7c5698e65831
Grouping Titlefilter bubble what the internet is hiding from you
Grouping Authorpariser eli
Grouping Categorybook
Last Grouping Update2019-10-21 07:24:54AM
Last Indexed2019-10-21 07:37:35AM

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authorEli Pariser
author_displayEli Pariser
available_at_catalogAthens Drive Community
Holly Springs Community
North Regional
West Regional
collection_catalogAdult Non-Fiction
detailed_location_catalogAthens Drive Community - Adult Non-fiction
Holly Springs Community - Adult Non-fiction
North Regional - Adult Non-fiction
West Regional - Adult Non-fiction
display_description"An eye-opening account of how the hidden rise of personalization on the Internet is controlling-and limiting-the information we consume. In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years-the rise of personalization. In this groundbreaking investigation of the new hidden Web, Pariser uncovers how this growing trend threatens to control how we consume and share information as a society-and reveals what we can do about it. Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Facebook-the primary news source for an increasing number of Americans-prioritizes the links it believes will appeal to you so that if you are a liberal, you can expect to see only progressive links. Even an old-media bastion like The Washington Post devotes the top of its home page to a news feed with the links your Facebook friends are sharing. Behind the scenes a burgeoning industry of data companies is tracking your personal information to sell to advertisers, from your political leanings to the color you painted your living room to the hiking boots you just browsed on Zappos. In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs-and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas. While we all worry that the Internet is eroding privacy or shrinking our attention spans, Pariser uncovers a more pernicious and far- reaching trend on the Internet and shows how we can- and must-change course. With vivid detail and remarkable scope, The Filter Bubble reveals how personalization undermines the Internet's original purpose as an open platform for the spread of ideas and could leave us all in an isolated, echoing world"--
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owning_location_catalogAthens Drive Community
Holly Springs Community
North Regional
West Regional
primary_isbn9781594203008
publishDate2011
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Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
ils:616653BookBooksEnglishPenguin Press, 2011.294 pages ; 22 cm
overdrive:da99f154-c694-44e2-9eab-62a78d73a2f2eBookeBookEnglishPenguin Publishing Group2011
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subject_facetInformation organization
Internet -- Censorship
Invisible Web
Semantic web -- Social aspects
TECHNOLOGY & ENGINEERING / Telecommunications
World Wide Web -- Subject access
title_displayThe filter bubble : what the Internet is hiding from you
title_fullThe Filter Bubble What the Internet Is Hiding From You
The filter bubble : what the Internet is hiding from you / Eli Pariser
title_shortThe filter bubble
title_subWhat the Internet Is Hiding From You
topic_facetCensorship
Information organization
Internet
Invisible Web
Nonfiction
Semantic web
Social aspects
Subject access
TECHNOLOGY & ENGINEERING / Telecommunications
Technology
World Wide Web