The attention merchants: the epic scramble to get inside our heads

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Author:
Wu, Tim
Language:
English
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Cary Regional - Adult Non-Fiction has 2
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9780385352017
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Grouped Work IDb9646a48-55b6-7e70-5fa6-24125474ffce
Grouping Titleattention merchants the epic scramble to get inside our heads
Grouping Authortim wu
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2024-03-29 03:09:02AM
Last Indexed2024-05-02 03:16:19AM

Solr Fields

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Wu, Tim
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Eva H. Perry Regional - Adult Non-Fiction
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West Regional - Adult Non-Fiction
display_description
"From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--A revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualized choices, the business model of "attention merchants" has always been the same. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS. But he makes clear that attention merchants grow ever-new heads, and their means of harvesting our attention have given rise to the defining industries of our time, changing our nature--cognitive, social, and otherwise--in ways unimaginable even a generation ago"--
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Books
id
b9646a48-55b6-7e70-5fa6-24125474ffce
isbn
9780385352017
last_indexed
2024-05-02T07:16:19.310Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
local_callnumber_catalog
659.1 WU
owning_library_catalog
Wake County Public Libraries
owning_location_catalog
Cary Regional
Eva H. Perry Regional
Green Road Community
North Regional
Northeast Regional
Oberlin Regional
West Regional
primary_isbn
9780385352017
publishDate
2016
publisher
Alfred A. Knopf
recordtype
grouped_work
subject_facet
Advertising -- Psychological aspects -- History
Advertising -- Social aspects -- History
Consumer behavior -- History
Marketing -- History
title_display
The attention merchants : the epic scramble to get inside our heads
title_full
The attention merchants : the epic scramble to get inside our heads / Tim Wu
title_short
The attention merchants
title_sub
the epic scramble to get inside our heads
topic_facet
Advertising
Consumer behavior
History
Marketing
Psychological aspects
Social aspects

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ils:718325BookBooksFirst editionEnglishAlfred A. Knopf2016viii, 403 pages ; 25 cm

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