Made to stick: why some ideas survive and others die

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Author:
Heath, Chip
Language:
English
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West Regional - Adult Non-Fiction
302 HEATH
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Contributors:
Heath, Dan,1973-
ISBN:
9781400064281
9781415936566
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Grouping Information

Grouped Work IDa9b63d03-f123-dcdb-4d84-97241b620e4c
Grouping Titlemade to stick why some ideas survive and others die
Grouping Authorchip heath
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2024-04-18 03:07:23AM
Last Indexed2024-04-18 03:09:05AM

Solr Fields

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auth_author2
Heath, Dan, 1973-
author
Heath, Chip
author2-role
Heath, Dan,1973-
author_display
Heath, Chip
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West Regional
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Adult Non-Fiction
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Cary Regional - Adult Non-Fiction
Eva H. Perry Regional - Adult Non-Fiction
Fuquay-Varina Community - Adult Non-Fiction
North Regional - Adult Non-Fiction
Oberlin Regional - Adult Non-Fiction
West Regional - Adult Non-Fiction
display_description
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book will transform the way you communicate ideas.--From publisher description. Introduces six key principles that help make messages memorable--simplicity, unexpectedness, concreteness, credibility, emotions, and stories--and explains how to incorporate each of these factors into the creative thought process.
format_catalog
Book
eAudiobook
format_category_catalog
Audio Books
Books
eBook
id
a9b63d03-f123-dcdb-4d84-97241b620e4c
isbn
9781400064281
9781415936566
last_indexed
2024-04-18T07:09:05.605Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
local_callnumber_catalog
302 HEATH
owning_library_catalog
Wake County Public Libraries
owning_location_catalog
Cary Regional
Eva H. Perry Regional
Fuquay-Varina Community
North Regional
Oberlin Regional
West Regional
primary_isbn
9781400064281
publishDate
2007
publisher
Books on Tape
Random House
recordtype
grouped_work
subject_facet
Contagion (Social psychology)
Context effects (Psychology)
Social psychology
title_display
Made to stick : why some ideas survive and others die
title_full
Made to Stick Why Some Ideas Survive and Others Die
Made to stick : why some ideas survive and others die / by Chip Heath and Dan Heath
title_short
Made to stick
title_sub
why some ideas survive and others die
topic_facet
Business
Contagion (Social psychology)
Context effects (Psychology)
Nonfiction
Psychology
Self-Improvement
Social psychology

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