Made to stick: Why Some Ideas Survive and Others Die

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Grouping Information

Grouped Work ID d9cb92f0-3a21-cb8d-c14c-674d8eef0178
Grouping Title made to stick why some ideas survive and others die
Grouping Author heath chip
Grouping Category book
Last Grouping Update 2018-12-11 07:30:19AM
Last Indexed 2018-12-11 07:41:55AM

Solr Details

accelerated_reader_point_value 0
accelerated_reader_reading_level 0
auth_author2 Heath, Dan, 1973-
author Heath, Chip
author2-role Heath, Dan,1973-
author_display Chip Heath
available_at_catalog Holly Springs Community, Northeast Regional
collection_catalog Adult Non-Fiction
detailed_location_catalog Holly Springs Community - Adult Non-fiction, Leesville Community - Adult Non-fiction, North Regional - Adult Non-fiction, Northeast Regional - Adult Non-fiction, West Regional - Adult Non-fiction
display_description Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book will transform the way you communicate ideas.--From publisher description. Introduces six key principles that help make messages memorable--simplicity, unexpectedness, concreteness, credibility, emotions, and stories--and explains how to incorporate each of these factors into the creative thought process.
format_catalog Book, eAudiobook
format_category_catalog Audio Books, Books, eBook
id d9cb92f0-3a21-cb8d-c14c-674d8eef0178
isbn 9781400064281, 9781415936566
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last_indexed 2018-12-11T12:41:55.154Z
lexile_score -1
literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_catalog 302 HEATH
owning_library_catalog Wake County Public Libraries
owning_location_catalog Holly Springs Community, Leesville Community, North Regional, Northeast Regional, West Regional
primary_isbn 9781400064281
publishDate 2007
record_details ils:466847|Book|Books||English|Random House,|2007.|pages ; cm., overdrive:d9500251-16d2-45b7-bedd-5bb174feb06a|eAudiobook|Audio Books||English|Penguin Random House Audio Publishing Group|2007|
recordtype grouped_work
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
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subject_facet Contagion (Social psychology), Context effects (Psychology), Social psychology
title_display Made to stick : why some ideas survive and others die
title_full Made to Stick Why Some Ideas Survive and Others Die, Made to stick : why some ideas survive and others die / by Chip Heath and Dan Heath
title_short Made to stick :
title_sub Why Some Ideas Survive and Others Die
topic_facet Business, Contagion (Social psychology), Context effects (Psychology), Nonfiction, Psychology, Self-Improvement, Social psychology