Made to stick: Why Some Ideas Survive and Others Die

Book Cover
Average Rating
5 star
4 star
3 star
2 star
1 star
More Details
Also in This Series
Reviews from GoodReads
Loading GoodReads Reviews.
Staff View

Grouping Information

Grouped Work IDd9cb92f0-3a21-cb8d-c14c-674d8eef0178
Grouping Titlemade to stick why some ideas survive and others die
Grouping Authorheath chip
Grouping Categorybook
Last Grouping Update2020-01-21 07:26:24AM
Last Indexed2020-01-21 07:41:04AM

Solr Details

auth_author2Heath, Dan, 1973-
authorHeath, Chip
author2-roleHeath, Dan,1973-
author_displayChip Heath
available_at_catalogEast Regional
Holly Springs Community
Leesville Community
North Regional
Northeast Regional
Wake Forest Community
West Regional
collection_catalogAdult Non-Fiction
detailed_location_catalogAthens Drive Community - Adult Non-fiction
Cameron Village Regional - Adult Non-fiction
Cary Regional - Adult Non-fiction
East Regional - Adult Non-fiction
Holly Springs Community - Adult Non-fiction
Leesville Community - Adult Non-fiction
North Regional - Adult Non-fiction
Northeast Regional - Adult Non-fiction
Wake Forest Community - Adult Non-fiction
West Regional - Adult Non-fiction
display_descriptionUrban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book will transform the way you communicate ideas.--From publisher description. Introduces six key principles that help make messages memorable--simplicity, unexpectedness, concreteness, credibility, emotions, and stories--and explains how to incorporate each of these factors into the creative thought process.
format_category_catalogAudio Books
Bib IdItem IdShelf LocCall NumFormatFormat CategoryNum CopiesIs Order ItemIs eContenteContent SourceeContent FileeContent URLsubformatDetailed StatusLast CheckinLocationSub-location
overdrive:d9500251-16d2-45b7-bedd-5bb174feb06a-1Online OverDrive CollectionOnline OverDriveeAudiobookAudio Books3falsetrueOverDriveOverDrive MP3 Audiobook, OverDrive ListenChecked Out
ils:4668476975447East Regional - Adult Non-fiction302 HEATH1falsefalseOn ShelfERL
ils:4668476975456West Regional - Adult Non-fiction302 HEATH1falsefalseOn ShelfWRL
ils:4668473307453Athens Drive Community - Adult Non-fiction302 HEATH1falsefalseChecked outADR
ils:4668475270392Leesville Community - Adult Non-fiction302 HEATH1falsefalseRemote StorageLEE
ils:4668475000103West Regional - Adult Non-fiction302 HEATH1falsefalseOn ShelfWRL
ils:4668476975455West Regional - Adult Non-fiction302 HEATH1falsefalseOn ShelfWRL
ils:4668476975450Leesville Community - Adult Non-fiction302 HEATH1falsefalseChecked outLEE
ils:4668476975449Cameron Village Regional - Adult Non-fiction302 HEATH1falsefalseChecked outCAM
ils:4668476975454Northeast Regional - Adult Non-fiction302 HEATH1falsefalseOn ShelfNER
ils:4668474722689North Regional - Adult Non-fiction302 HEATH1falsefalseOn ShelfNOR
ils:4668476975446Cary Regional - Adult Non-fiction302 HEATH1falsefalseChecked outCRY
ils:4668475075096Holly Springs Community - Adult Non-fiction302 HEATH1falsefalseOn ShelfHSP
ils:4668474008823Holly Springs Community - Adult Non-fiction302 HEATH1falsefalseChecked outHSP
ils:4668476975457Wake Forest Community - Adult Non-fiction302 HEATH1falsefalseOn ShelfWAK
ils:4668476975448Leesville Community - Adult Non-fiction302 HEATH1falsefalseOn ShelfLEE
literary_formNon Fiction
literary_form_fullNon Fiction
local_callnumber_catalog302 HEATH
owning_library_catalogWake County Public Libraries
owning_location_catalogAthens Drive Community
Cameron Village Regional
Cary Community
East Regional
Holly Springs Community
Leesville Community
North Regional
Northeast Regional
Wake Forest Community
West Regional
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
overdrive:d9500251-16d2-45b7-bedd-5bb174feb06aeAudiobookAudio BooksEnglishBooks on Tape2007
ils:466847BookBooksEnglishRandom House, 2007.pages ; cm.
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
overdrive:d9500251-16d2-45b7-bedd-5bb174feb06a-1Checked OutChecked Outfalsefalsetruefalsefalsefalse
ils:4668476975447On ShelfOn Shelffalsetruetruefalsefalsetrue
ils:4668476975456On ShelfOn Shelffalsetruetruefalsefalsetrue
ils:4668473307453Checked outChecked outfalsefalsetruefalsefalsetrue
ils:4668475270392Currently UnavailableRemote Storagefalsefalsetruefalsefalsetrue
ils:4668475000103On ShelfOn Shelffalsetruetruefalsefalsetrue
ils:4668476975455On ShelfOn Shelffalsetruetruefalsefalsetrue
ils:4668476975450Checked outChecked outfalsefalsetruefalsefalsetrue
ils:4668476975449Checked outChecked outfalsefalsetruefalsefalsetrue
ils:4668476975454On ShelfOn Shelffalsetruetruefalsefalsetrue
ils:4668474722689On ShelfOn Shelffalsetruetruefalsefalsetrue
ils:4668476975446Checked outChecked outfalsefalsetruefalsefalsetrue
ils:4668475075096On ShelfOn Shelffalsetruetruefalsefalsetrue
ils:4668474008823Checked outChecked outfalsefalsetruefalsefalsetrue
ils:4668476975457On ShelfOn Shelffalsetruetruefalsefalsetrue
ils:4668476975448On ShelfOn Shelffalsetruetruefalsefalsetrue
subject_facetContagion (Social psychology)
Context effects (Psychology)
Social psychology
title_displayMade to stick : why some ideas survive and others die
title_fullMade to Stick Why Some Ideas Survive and Others Die
Made to stick : why some ideas survive and others die / by Chip Heath and Dan Heath
title_shortMade to stick
title_subWhy Some Ideas Survive and Others Die
Contagion (Social psychology)
Context effects (Psychology)
Social psychology