Onward: How Starbucks Fought for Its Life Without Losing Its Soul
(OverDrive MP3 Audiobook, OverDrive Listen)

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Published:
HighBridge 2011
Format:
OverDrive MP3 Audiobook, OverDrive Listen
Edition:
Unabridged
Street Date:
03/29/2011
Language:
English
ISBN:
9781611744927
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Citations
APA Citation (style guide)

Howard Schultz. (2011). Onward: How Starbucks Fought for Its Life Without Losing Its Soul. Unabridged HighBridge.

Chicago / Turabian - Author Date Citation (style guide)

Howard Schultz. 2011. Onward: How Starbucks Fought for Its Life Without Losing Its Soul. HighBridge.

Chicago / Turabian - Humanities Citation (style guide)

Howard Schultz, Onward: How Starbucks Fought for Its Life Without Losing Its Soul. HighBridge, 2011.

MLA Citation (style guide)

Howard Schultz. Onward: How Starbucks Fought for Its Life Without Losing Its Soul. Unabridged HighBridge, 2011.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Grouped Work ID:
2bf8040e-9ef1-add2-4ba6-5a93dc23bf68
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Date Added:
Apr 23, 2014 15:44:13
Date Updated:
Oct 14, 2019 20:19:07
Last Metadata Check:
Oct 14, 2019 20:19:19
Last Metadata Change:
Sep 17, 2019 19:42:31
Last Availability Check:
Oct 14, 2019 20:19:20
Last Availability Change:
Oct 06, 2019 01:05:16
Last Grouped Work Modification Time:
Oct 15, 2019 07:24:57

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In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of the company's ongoing transformation under his leadership revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. A compelling, candid narrative documenting the maturing of a brand as well as a businessman, Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win.
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shortDescription
In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of the company's ongoing transformation under his leadership revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. A compelling, candid narrative documenting the maturing of a brand as well as a businessman, Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win.
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Formats
OverDrive MP3 Audiobook
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