Social Media Marketing All-in-One For Dummies
(Adobe EPUB eBook, OverDrive Read)

Book Cover
Average Rating
5 star
 
(0)
4 star
 
(2)
3 star
 
(0)
2 star
 
(0)
1 star
 
(0)
Status:
Available from OverDrive
Also in This Series
More Details
Published:
Wiley 2012
Format:
Adobe EPUB eBook, OverDrive Read
Edition:
2
Street Date:
10/04/2012
Language:
English
ISBN:
9781118282304
Reviews from GoodReads
Loading GoodReads Reviews.
Copy Details
LibraryOwnedAvailable
Shared Digital Collection22
Citations
APA Citation (style guide)

Jan Zimmerman. (2012). Social Media Marketing All-in-One For Dummies. 2 Wiley.

Chicago / Turabian - Author Date Citation (style guide)

Jan Zimmerman. 2012. Social Media Marketing All-in-One For Dummies. Wiley.

Chicago / Turabian - Humanities Citation (style guide)

Jan Zimmerman, Social Media Marketing All-in-One For Dummies. Wiley, 2012.

MLA Citation (style guide)

Jan Zimmerman. Social Media Marketing All-in-One For Dummies. 2 Wiley, 2012.

Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Staff View
Grouped Work ID:
9e950e99-8055-c135-7d81-d3cd9953dbe2
Go To Grouped Work
Needs Update?:
No
Date Added:
Apr 23, 2014 15:28:01
Date Updated:
Nov 18, 2017 05:38:05
Last Metadata Check:
Mar 24, 2024 03:12:15
Last Metadata Change:
Mar 24, 2024 03:12:15
Last Availability Check:
Mar 24, 2024 03:12:16
Last Availability Change:
Mar 14, 2024 15:25:44
Last Grouped Work Modification Time:
Mar 27, 2024 03:08:25

OverDrive Product Record

images
    • cover:
        • href: https://img1.od-cdn.com/ImageType-100/0128-1/{7B742DEB-0BA6-499F-BD2C-46ECE54EC2E2}Img100.jpg
        • type: image/jpeg
    • thumbnail:
        • href: https://img1.od-cdn.com/ImageType-200/0128-1/{7B742DEB-0BA6-499F-BD2C-46ECE54EC2E2}Img200.jpg
        • type: image/jpeg
    • cover150Wide:
        • href: https://img1.od-cdn.com/ImageType-150/0128-1/7B7/42D/EB/{7B742DEB-0BA6-499F-BD2C-46ECE54EC2E2}Img150.jpg
        • type: image/jpeg
    • cover300Wide:
        • href: https://img1.od-cdn.com/ImageType-400/0128-1/7B7/42D/EB/{7B742DEB-0BA6-499F-BD2C-46ECE54EC2E2}Img400.jpg
        • type: image/jpeg
formats
      • identifiers:
            • type: ISBN
            • value: 9781118282304
      • name: Adobe EPUB eBook
      • id: ebook-epub-adobe
      • identifiers:
            • type: ASIN
            • value: B0043M4ZQ6
      • name: Kindle Book
      • id: ebook-kindle
      • identifiers:
            • type: ISBN
            • value: 9781118282304
      • name: OverDrive Read
      • id: ebook-overdrive
otherFormatIdentifiers
      • type: ISBN
      • value: 9781118215524
mediaType
eBook
primaryCreator
    • role: Author
    • name: Jan Zimmerman
title
Social Media Marketing All-in-One For Dummies
dateAdded
2014-03-10T09:16:00-04:00
contentDetails
      • href: https://link.overdrive.com/?websiteID=426&titleID=1094116
      • type: text/html
      • account:
          • name: Wake County Public Libraries (NC)
          • id: 1893
sortTitle
Social Media Marketing AllinOne For Dummies
crossRefId
1094116
id
7b742deb-0ba6-499f-bd2c-46ece54ec2e2
starRating
2.2

OverDrive MetaData

isPublicDomain
False
formats
      • fileName: SocialMediaMarketing_9781118282304_1094116
      • partCount: 0
      • fileSize: 37720641
      • identifiers:
            • type: ISBN
            • value: 9781118282304
      • rights:
            • type: CopyingTimesPerDays
            • value: 7
            • type: Printing
            • value: -1
            • type: Lending
            • value: 0
            • type: ReadAloud
            • value: 0
            • type: ExpirationRights
            • value: 0
      • name: Adobe EPUB eBook
      • isReadAlong: False
      • id: ebook-epub-adobe
      • onSaleDate: 10/10/2012
      • samples:
            • source: From the book
            • formatType: ebook-overdrive
            • url: https://samples.overdrive.com/?crid=7B742DEB-0BA6-499F-BD2C-46ECE54EC2E2&.epub-sample.overdrive.com
      • fileName: SocialMediaMarketing_9781118282304_1094116
      • partCount: 0
      • fileSize: 0
      • identifiers:
            • type: ISBN
            • value: 9781118282304
      • name: OverDrive Read
      • isReadAlong: False
      • id: ebook-overdrive
      • onSaleDate: 10/4/2012
      • samples:
            • source: From the book
            • formatType: ebook-overdrive
            • url: https://samples.overdrive.com/?crid=7B742DEB-0BA6-499F-BD2C-46ECE54EC2E2&.epub-sample.overdrive.com
creators
      • role: Author
      • fileAs: Zimmerman, Jan
      • bioText: Jan Zimmerman, author of Web Marketing For Dummies and owner of Watermelon Mountain Web Marketing, has provided online marketing and social media services to businesses of all sizes for 15 years. Deborah Ng is a freelance writer, blogger, community manager, social media consultant, and author of Online Community Management For Dummies.
      • name: Jan Zimmerman
      • role: Author
      • fileAs: Ng, Deborah
      • name: Deborah Ng
imprint
For Dummies
publishDate
2012-10-04T00:00:00-04:00
edition
2
isOwnedByCollections
True
title
Social Media Marketing All-in-One For Dummies
fullDescription

Learn the latest social media marketing techniques

Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest. Checklists, case studies, and examples will help you decide the best places to spend your marketing dollars, and you'll learn about valuable social media tools and analytics methods that can help you assess the success of your efforts.

  • A completely updated, all-in-one guide to social media marketing, a valuable way for businesses to reach current and new customers, assist customers with problems, and complete transactions
  • Covers the latest sites and location-based services including Groupon, Rue La La, Foursquare, Google+, Pinterest, and more
  • Minibooks examine the social media mix; tools and techniques; using content to grow your brand; Twitter, Facebook, Pinterest, and Google+ marketing; other sites; and how to measure results and build on success
  • The perfect guidebook for the social media strategist, website manager, marketer, publicist, or anyone in charge of implementing and managing an organization's social media strategy

Social Media Marketing All-in-One For Dummies, 2nd Edition helps you get the most from every minute and dollar you spend on marketing.

popularity
134
links
    • self:
        • href: https://api.overdrive.com/v1/collections/L1BLQAAAA2a/products/7b742deb-0ba6-499f-bd2c-46ece54ec2e2/metadata
        • type: application/vnd.overdrive.api+json
id
7b742deb-0ba6-499f-bd2c-46ece54ec2e2
starRating
2.5
images
    • cover:
        • href: https://img1.od-cdn.com/ImageType-100/0128-1/{7B742DEB-0BA6-499F-BD2C-46ECE54EC2E2}Img100.jpg
        • type: image/jpeg
    • thumbnail:
        • href: https://img1.od-cdn.com/ImageType-200/0128-1/{7B742DEB-0BA6-499F-BD2C-46ECE54EC2E2}Img200.jpg
        • type: image/jpeg
    • cover150Wide:
        • href: https://img1.od-cdn.com/ImageType-150/0128-1/7B7/42D/EB/{7B742DEB-0BA6-499F-BD2C-46ECE54EC2E2}Img150.jpg
        • type: image/jpeg
    • cover300Wide:
        • href: https://img1.od-cdn.com/ImageType-400/0128-1/7B7/42D/EB/{7B742DEB-0BA6-499F-BD2C-46ECE54EC2E2}Img400.jpg
        • type: image/jpeg
isPublicPerformanceAllowed
False
languages
      • code: en
      • name: English
subjects
      • value: Business
      • value: Nonfiction
publishDateText
10/04/2012
otherFormatIdentifiers
      • type: ISBN
      • value: 9781118215524
mediaType
eBook
shortDescription

Learn the latest social media marketing techniques

Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest. Checklists, case studies, and examples will help you decide the best places to spend your marketing dollars, and you'll learn about valuable social media tools and analytics methods that can help you assess the success of your efforts.

  • A completely updated, all-in-one guide to social media marketing, a valuable way for businesses to reach current and new customers, assist customers with problems, and complete transactions
  • Covers the latest sites and location-based services including Groupon, Rue La La, Foursquare, Google+, Pinterest, and more
  • Minibooks examine the social media...
sortTitle
Social Media Marketing AllinOne For Dummies
crossRefId
1094116
publisher
Wiley
tableOfContents

Introduction 1

Book I: The Social Media Mix 9

Chapter 1: Making the Business Case for Social Media 11

Chapter 2: Tallying the Bottom Line 37

Chapter 3: Plotting Your Social Media Marketing Strategy 59

Chapter 4: Managing Your Cybersocial Campaign 83

Book II: Cybersocial Tools 107

Chapter 1: Discovering Helpful Tech Tools 109

Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media 143

Chapter 3: Using Social Bookmarks, News, and Share Buttons 197

Book III: Blogs, Podcasts, and Video 221

Chapter 1: Growing Your Brand 223

Chapter 2: Building Your Blog 239

Chapter 3: Using Podcasts or Video in Your Content 259

Chapter 4: Sharing Images 273

Book IV: Twitter 281

Chapter 1: Using Twitter as a Marketing Tool 283

Chapter 2: Using Twitter as a Networking Tool 295

Chapter 3: Finding the Right Twitter Tools 309

Chapter 4: Supplementing Online Marketing Tools with Twitter 317

Chapter 5: Hosting Twitter Chats 325

Book V: Facebook 335

Chapter 1: Using Facebook as a Marketing Tool 337

Chapter 2: Creating and Sharing Content on Facebook 353

Chapter 3: Gaining Insights about Your Facebook Community 377

Chapter 4: Finding the Facebook Sweet Spot 383

Book VI: Google+ 389

Chapter 1: Leaping into Google+ 391

Chapter 2: Socializing in Circles 409

Chapter 3: Building Community through Pluses, Shares, and Comments 419

Chapter 4: Hanging with Your Google+ Community 433

Book VII: Pinterest 445

Chapter 1: Pinning Down Pinterest 447

Chapter 2: Marketing with Pinterest 477

Chapter 3: Driving Sales with Pinterest 495

Book VIII: Other Social Media Marketing Sites 503

Chapter 1: Weighing the Business Benefits of Minor Social Sites 505

Chapter 2: Linking Up for B2B Success 517

Chapter 3: Maximizing Stratified Social Communities 537

Chapter 4: Geomarketing Services 557

Chapter 5: Attracting Customers with Daily Deal Coupons 573

Chapter 6: Social Gaming 589

Chapter 7: Making Social Media Mobile 597

Chapter 8: Multiplying Your Impact 615

Book IX: Measuring Results; Building on Success 647

Chapter 1: Delving into Data 649

Chapter 2: Analyzing Content-Sharing Metrics 669

Chapter 3: Analyzing Twitter Metrics 681

Chapter 4: Analyzing Facebook Metrics 687

Chapter 5: Measuring Minor Social Media 695

Chapter 6: Comparing Metrics from Different Marketing Techniques 707

Chapter 7: Making Decisions by the Numbers 727

Index 741

bisacCodes
      • code: BUS090010
      • description: Business & Economics / E-Commerce / Digital Marketing
Formats
Adobe EPUB eBook
Works on all eReaders (except Kindles), desktop computers and mobile devices with reading apps installed.
OverDrive Read
Need Help?
If you are having problem using our eCollection, please visit our support center.