Switch: How to Change Things When Change Is Hard
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Published:
The Crown Publishing Group 2010
Format:
Adobe EPUB eBook, Kindle Book, OverDrive Read
Street Date:
02/16/2010
Language:
English
ISBN:
9780307590169
ASIN:
B0030DHPGQ
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Citations
APA Citation (style guide)

Chip Heath. (2010). Switch: How to Change Things When Change Is Hard. The Crown Publishing Group.

Chicago / Turabian - Author Date Citation (style guide)

Chip Heath. 2010. Switch: How to Change Things When Change Is Hard. The Crown Publishing Group.

Chicago / Turabian - Humanities Citation (style guide)

Chip Heath, Switch: How to Change Things When Change Is Hard. The Crown Publishing Group, 2010.

MLA Citation (style guide)

Chip Heath. Switch: How to Change Things When Change Is Hard. The Crown Publishing Group, 2010. Web.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Grouped Work ID:
85c72e68-cc87-37c8-1b70-4c07d9a1cf86
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Date Added:
Apr 23, 2014 15:18:08
Date Updated:
Jun 15, 2019 14:41:57
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      • bioText: CHIP HEATH is a professor at the Graduate School of Business at Stanford University. He lives in Los Gatos, California. DAN HEATH is a senior fellow at Duke University's Center for the Advancement of Social Entrepreneurship (CASE). He lives in Raleigh, North Carolina. The Heath brothers are the bestselling authors of Made to Stick and Switch. They write a regular column in Fast Company magazine, and have appeared on Today, NPR's Morning Edition, MSNBC, CNBC, and have been featured in Time, People and US News and World Report.
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title
Switch
fullDescription

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems--the rational mind and the emotional mind--that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort--but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people--employees and managers, parents and nurses--have united both minds and, as a result, achieved dramatic results:

● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.

● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.

● The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

From the Hardcover edition.

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shortDescription
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.
In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results:
● The lowly medical interns who managed to defeat an entrenched, decades-old...
sortTitle
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publisher
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Formats
Adobe EPUB eBook
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