Made to Stick: Why Some Ideas Survive and Others Die
(OverDrive MP3 Audiobook, OverDrive Listen)

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Published:
Books on Tape 2007
Format:
OverDrive MP3 Audiobook, OverDrive Listen
Edition:
Unabridged
Street Date:
01/02/2007
Language:
English
ISBN:
9781415936566
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Citations
APA Citation (style guide)

Chip Heath. (2007). Made to Stick: Why Some Ideas Survive and Others Die. Unabridged Books on Tape.

Chicago / Turabian - Author Date Citation (style guide)

Chip Heath. 2007. Made to Stick: Why Some Ideas Survive and Others Die. Books on Tape.

Chicago / Turabian - Humanities Citation (style guide)

Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die. Books on Tape, 2007.

MLA Citation (style guide)

Chip Heath. Made to Stick: Why Some Ideas Survive and Others Die. Unabridged Books on Tape, 2007.

Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Grouped Work ID:
a9b63d03-f123-dcdb-4d84-97241b620e4c
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Date Added:
May 04, 2015 20:45:04
Date Updated:
Dec 07, 2020 13:45:50
Last Metadata Check:
Mar 28, 2024 11:48:23
Last Metadata Change:
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OverDrive Product Record

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        Dan Heath is a Consultant to the Policy Programs of the Aspen Institute. A former researcher at Harvard Business School, he is a co-founder of Thinkwell, an innovative new-media textbook company. He lives in Raleigh, North Carolina.
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Made to Stick
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Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas struggle to make their ideas “stick.”
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. The brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier.
Made to Stick is an audiobook that will transform the way you communicate ideas. Provocative, eye-opening, and often surprisingly funny, it shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.
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Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas struggle to make their ideas “stick.”
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. The brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier.
Made to Stick is an audiobook that will transform the way you communicate ideas. Provocative, eye-opening, and often surprisingly funny, it shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.
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