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Made to Stick: Why Some Ideas Survive and Others Die
(OverDrive MP3 Audiobook, OverDrive Listen)

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Published:
Penguin Random House Audio Publishing Group 2007
Format:
OverDrive MP3 Audiobook, OverDrive Listen
Edition:
Unabridged
Street Date:
01/09/2007
Language:
English
ISBN:
9781415936566
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Citations
APA Citation (style guide)

Chip Heath. (2007). Made to Stick: Why Some Ideas Survive and Others Die. Unabridged Penguin Random House Audio Publishing Group.

Chicago / Turabian - Author Date Citation (style guide)

Chip Heath. 2007. Made to Stick: Why Some Ideas Survive and Others Die. Penguin Random House Audio Publishing Group.

Chicago / Turabian - Humanities Citation (style guide)

Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die. Penguin Random House Audio Publishing Group, 2007.

MLA Citation (style guide)

Chip Heath. Made to Stick: Why Some Ideas Survive and Others Die. Unabridged Penguin Random House Audio Publishing Group, 2007.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Grouped Work ID:
a9b63d03-f123-dcdb-4d84-97241b620e4c
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No
Date Added:
May 04, 2015 20:45:04
Date Updated:
Dec 07, 2020 13:45:50
Last Metadata Check:
Jan 24, 2021 08:49:43
Last Metadata Change:
Oct 13, 2020 19:45:13
Last Availability Check:
Jan 24, 2021 08:49:43
Last Availability Change:
Jan 23, 2021 18:25:37
Last Grouped Work Modification Time:
Jan 24, 2021 07:40:00

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Made to Stick
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NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances—essential reading in the “fake news” era.
 
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” 
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.
 
Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.
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NEW YORK TIMES BESTSELLER
  • The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances—essential reading in the "fake news" era.

    Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them "stick."
    In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony—draw...
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    Works on MP3 Players, PCs, and Macs. Some mobile devices may require an application to be installed.
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