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Made to stick: why some ideas survive and others die
(Book)

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11 copies, 2 people are on the wait list.
Cameron Village Regional - Adult Non-fiction has 2
302 HEATH
Cary Regional - Adult Non-fiction has 3
302 HEATH
North Regional - Adult Non-fiction
302 HEATH
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Cameron Village Regional - Adult Non-fiction
302 HEATH
On Shelf
Cameron Village Regional - Adult Non-fiction
302 HEATH
On Shelf
Cary Regional - Adult Non-fiction
302 HEATH
On Shelf
Cary Regional - Adult Non-fiction
302 HEATH
On Shelf
Cary Regional - Adult Non-fiction
302 HEATH
On Shelf
North Regional - Adult Non-fiction
302 HEATH
On Shelf
Northeast Regional - Adult Non-fiction
302 HEATH
On Shelf
West Regional - Adult Non-fiction
302 HEATH
On Shelf
West Regional - Adult Non-fiction
302 HEATH
On Shelf
West Regional - Adult Non-fiction
302 HEATH
On Shelf
West Regional - Adult Non-fiction
302 HEATH
On Shelf
More Details
Published:
New York : Random House, 2007.
Format:
Book
Physical Desc:
pages ; cm.
Street Date:
0701
Language:
English
ISBN:
9781400064281, 9781400064281, 1400064287

Notes

General Note
Includes index.
Description
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book will transform the way you communicate ideas.--From publisher description.
Description
Introduces six key principles that help make messages memorable--simplicity, unexpectedness, concreteness, credibility, emotions, and stories--and explains how to incorporate each of these factors into the creative thought process.
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Citations
APA Citation (style guide)

Heath, C., & Heath, D. (2007). Made to stick: why some ideas survive and others die. New York: Random House.

Chicago / Turabian - Author Date Citation (style guide)

Heath, Chip and Dan Heath. 2007. Made to Stick: Why Some Ideas Survive and Others Die. New York: Random House.

Chicago / Turabian - Humanities Citation (style guide)

Heath, Chip and Dan Heath, Made to Stick: Why Some Ideas Survive and Others Die. New York: Random House, 2007.

MLA Citation (style guide)

Heath, Chip, and Dan Heath. Made to Stick: Why Some Ideas Survive and Others Die. New York: Random House, 2007. Print.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Grouped Work ID:
d9cb92f0-3a21-cb8d-c14c-674d8eef0178
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Record Information

Last File Modification TimeJul 10, 2020 07:35:34 AM
Last Grouped Work Modification TimeJul 12, 2020 01:48:29 PM

MARC Record

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