Free: the future of a radical price
(Book)
Author:
Lexile measure:
1220L
Rating:
1220L
Status:
Wake Forest Community - Business
658.8 ANDER
Copies
Location
Call Number
Status
Wake Forest Community - Business
658.8 ANDER
On Shelf
More Details
Published:
New York : Hyperion, [2009].
Format:
Book
Edition:
First edition.
Physical Desc:
x, 274 pages : illustrations ; 25 cm
Language:
English
ISBN:
9781401322908, 1401322905
Lexile measure:
1220
Notes
General Note
Includes index.
Description
Reveals how to run an online business profitably in spite of the Internet's inherently free culture, disseminating the principles of a "priceless economy" in six categories that pertain to advertising, labor exchange, and advanced-version fees.
Description
Author Chris Anderson makes the compelling case that in many instances, businesses can profit more from giving things away than they can by charging for them. Traditional economics operates under fundamental assumptions of scarcity--there's only so much oil, iron, and gold in the world. But the online economy is built upon three cornerstones: processing power, hard drive storage, and bandwidth--and the costs of all these elements are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long. This is the engine behind the new Free, the one that goes beyond a marketing gimmick or a cross-subsidy. Anderson explores this radical idea for the new economy, and demonstrates how this revolutionary price can be harnessed for the benefit of both consumers and business alike.--From publisher description.
Target Audience
1220L,Lexile
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Citations
APA Citation (style guide)
Anderson, C. (2009). Free: the future of a radical price. First edition. New York, Hyperion.
Chicago / Turabian - Author Date Citation (style guide)Anderson, Chris, 1961-. 2009. Free: The Future of a Radical Price. New York, Hyperion.
Chicago / Turabian - Humanities Citation (style guide)Anderson, Chris, 1961-, Free: The Future of a Radical Price. New York, Hyperion, 2009.
MLA Citation (style guide)Anderson, Chris. Free: The Future of a Radical Price. First edition. New York, Hyperion, 2009.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Staff View
Grouped Work ID:
bdd158bf-49b2-24e0-ef95-7f8723241d36
Record Information
| Last Horizon Extract Time | Oct 28, 2023 02:54:48 PM |
|---|---|
| Last File Modification Time | Feb 26, 2024 05:13:35 PM |
| Last Grouped Work Modification Time | Feb 26, 2024 05:12:13 PM |
MARC Record
| LEADER | 03707cam a22003978a 4500 | ||
|---|---|---|---|
| 001 | ocn262885036 | ||
| 003 | OCoLC | ||
| 005 | 20160905123300.0 | ||
| 008 | 090330t20092009nyua 001 0 eng | ||
| 010 | |a 2009012333 | ||
| 020 | |a 9781401322908 | ||
| 020 | |a 1401322905 | ||
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| 082 | 0 | 0 | |a 658.8/16|2 22 |
| 092 | |a 658.8 ANDER | ||
| 100 | 1 | |a Anderson, Chris,|d 1961- | |
| 245 | 1 | 0 | |a Free :|b the future of a radical price /|c Chris Anderson. |
| 250 | |a First edition. | ||
| 264 | 1 | |a New York :|b Hyperion,|c [2009] | |
| 264 | 4 | |c ©2009 | |
| 300 | |a x, 274 pages :|b illustrations ;|c 25 cm | ||
| 336 | |a text|b txt|2 rdacontent | ||
| 337 | |a unmediated|b n|2 rdamedia | ||
| 338 | |a volume|b nc|2 rdacarrier | ||
| 520 | |a Reveals how to run an online business profitably in spite of the Internet's inherently free culture, disseminating the principles of a "priceless economy" in six categories that pertain to advertising, labor exchange, and advanced-version fees. | ||
| 500 | |a Includes index. | ||
| 520 | |a Author Chris Anderson makes the compelling case that in many instances, businesses can profit more from giving things away than they can by charging for them. Traditional economics operates under fundamental assumptions of scarcity--there's only so much oil, iron, and gold in the world. But the online economy is built upon three cornerstones: processing power, hard drive storage, and bandwidth--and the costs of all these elements are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long. This is the engine behind the new Free, the one that goes beyond a marketing gimmick or a cross-subsidy. Anderson explores this radical idea for the new economy, and demonstrates how this revolutionary price can be harnessed for the benefit of both consumers and business alike.--From publisher description. | ||
| 505 | 0 | |a [Pt. 1]: What is Free? Free 101 : a short course on a most misunderstood word ; The history of Free : zero, lunch and the enemies of capitalism ; The psychology of Free : it feels good. Too good? -- [Pt. 2]: Digital Free. Too cheap to matter : when something halves in price each year, zero is inevitable ; "Information wants to be free" : the history of a phrase that defined the digital age ; Competing with Free : Microsoft learned how to do it over decades, but Yahoo had just months ; De-monetization : Google and the birth of a 21st century economic model ; The new media models : free media is nothing new, what is new is the expansion of that model to everything else ; How big is the Free economy? : There's more to it than just dollars and cents -- [Pt. 3]: Freeconomics and the free world. Econ 000 : how a century-old joke became the law of digital economics ; Non-monetary economies : where money doesn't rule, what does? ; Waste is (sometimes) good : the best way to exploit abundance is to relinquish control ; Free world : China and Brazil are the frontiers of Free--what can we learn from them? ; Imagining abundance : thought experiments in "post-scarcity" societies, from science fiction to religion ; "You get what you pay for" : and other doubts about Free -- Coda: Free in a time of economic crisis -- Free rules: The 10 principles of abundance thinking -- Freemium tactics -- Fifty business models built on Free. | |
| 521 | 8 | |a 1220L|b Lexile | |
| 650 | 0 | |a Marketing | |
| 650 | 0 | |a Success in business | |
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| 999 | |a 496928 | ||
