Onward : how Starbucks fought for its life without losing its soul
(Book)

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More Details
Published:
Emmaus, Pa. : Rodale, [2011].
Format:
Book
Physical Desc:
xv, 350 pages, 16 unnumbered pages of plates : color illustrations ; 24 cm
Street Date:
1102
Language:
English
ISBN:
9781605292885 (hardcover), 1605292885 (hardcover), 9781609611651 (hardcover), 1609611659 (hardcover)

Notes

Description
Describes how the CEO of Starbucks gained new insights into leadership upon resuming his position eight years after stepping down, a comeback he accepted to restore the company's performance and sustainability values.
Description
In 2008, eight years after stepping down as Starbucks' CEO, Schultz returned to oversee the company's operations during a moment in history that left no company unscathed. "Onward" tells the the remarkable story of Schultz's return and the company's ongoing transformation.
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Citations
APA Citation (style guide)

Schultz, H., & Gordon, J. (2011). Onward: how Starbucks fought for its life without losing its soul. Emmaus, Pa.: Rodale.

Chicago / Turabian - Author Date Citation (style guide)

Schultz, Howard and Joanne Gordon. 2011. Onward: How Starbucks Fought for Its Life Without Losing Its Soul. Emmaus, Pa.: Rodale.

Chicago / Turabian - Humanities Citation (style guide)

Schultz, Howard and Joanne Gordon, Onward: How Starbucks Fought for Its Life Without Losing Its Soul. Emmaus, Pa.: Rodale, 2011.

MLA Citation (style guide)

Schultz, Howard, and Joanne Gordon. Onward: How Starbucks Fought for Its Life Without Losing Its Soul. Emmaus, Pa.: Rodale, 2011. Print.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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2bf8040e-9ef1-add2-4ba6-5a93dc23bf68
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