Absolute value: what really influences customers in the age of (nearly) perfect information
(Book)
Author:
Contributors:
Rosen, Emanuel (Manu), 1953- Author
Status:
North Regional - Business
658.8 SIMON
Oberlin Regional - Business
658.8 SIMON
Southeast Regional - Business
658.8 SIMON
Copies
Location
Call Number
Status
North Regional - Business
658.8 SIMON
On Shelf
North Regional - Business
658.8 SIMON
Checked out
Oberlin Regional - Business
658.8 SIMON
On Shelf
Southeast Regional - Business
658.8 SIMON
On Shelf
West Regional - Business
658.8 SIMON
On Shelf
West Regional - Business
658.8 SIMON
On Shelf
More Details
Published:
New York, NY : HarperBusiness, an imprint of HarperCollins Publishers, [2014].
Format:
Book
Edition:
First edition.
Physical Desc:
xv, 232 pages ; 24 cm
Language:
English
ISBN:
9780062215673, 0062215671, 0062215671, 9780062215673 (hbk.)
Notes
Bibliography
Includes bibliographical references and index.
Reviews from GoodReads
Loading GoodReads Reviews.
Citations
APA Citation (style guide)
Simonson, I., & Rosen, E. (. (2014). Absolute value: what really influences customers in the age of (nearly) perfect information. First edition. New York, NY, HarperBusiness, an imprint of HarperCollins Publishers.
Chicago / Turabian - Author Date Citation (style guide)Simonson, Itamar and Emanuel (Manu) Rosen. 2014. Absolute Value: What Really Influences Customers in the Age of (nearly) Perfect Information. New York, NY, HarperBusiness, an imprint of HarperCollins Publishers.
Chicago / Turabian - Humanities Citation (style guide)Simonson, Itamar and Emanuel (Manu) Rosen, Absolute Value: What Really Influences Customers in the Age of (nearly) Perfect Information. New York, NY, HarperBusiness, an imprint of HarperCollins Publishers, 2014.
MLA Citation (style guide)Simonson, Itamar and Emanuel (Manu) Rosen. Absolute Value: What Really Influences Customers in the Age of (nearly) Perfect Information. First edition. New York, NY, HarperBusiness, an imprint of HarperCollins Publishers, 2014.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Staff View
Grouped Work ID:
f1264119-592d-d11d-dc05-d1cf1dfc9313
Record Information
| Last Horizon Extract Time | Apr 11, 2024 06:36:57 PM |
|---|---|
| Last File Modification Time | Apr 12, 2024 03:10:20 AM |
| Last Grouped Work Modification Time | Apr 12, 2024 03:09:20 AM |
MARC Record
| LEADER | 02569cam a2200481 i 4500 | ||
|---|---|---|---|
| 001 | ocn869372853 | ||
| 003 | OCoLC | ||
| 005 | 20160905135000.0 | ||
| 008 | 140129s2014 nyua b 001 0 eng d | ||
| 010 | |a 2013055351 | ||
| 020 | |a 9780062215673|c $27.99 | ||
| 020 | |a 0062215671|c $27.99 | ||
| 020 | |a 0062215671 | ||
| 020 | |a 9780062215673 (hbk.) | ||
| 035 | |a (OCoLC)869372853 | ||
| 040 | |a IEP|b eng|e rda|c IEP|d IEP|d OCLCQ|d OCLCO|d TnLvILS|d UtOrBLW | ||
| 049 | |a IG$A | ||
| 050 | 4 | |a HF5415|b .S4986 2014 | |
| 082 | 0 | 4 | |a 658.8|2 23 |
| 092 | |a 658.8 SIMON | ||
| 100 | 1 | |a Simonson, Itamar|e author.|4 aut | |
| 245 | 1 | 0 | |a Absolute value :|b what really influences customers in the age of (nearly) perfect information /|c Itamar Simonson and Emanuel Rosen. |
| 250 | |a First edition. | ||
| 264 | 1 | |a New York, NY :|b HarperBusiness, an imprint of HarperCollins Publishers,|c [2014] | |
| 300 | |a xv, 232 pages ;|c 24 cm | ||
| 336 | |a text|b txt|2 rdacontent | ||
| 337 | |a unmediated|b n|2 rdamedia | ||
| 338 | |a volume|b nc|2 rdacarrier | ||
| 505 | 0 | |a [Part] 1. The shift from relative to absolute. From relative to absolute; The decline of "irrationality" ; New patterns in consumer decision making ; Why we're bullish about absolute values -- [Part] 2. How marketing changes forever. When brands mean less ; Satisfaction, loyalty, and the future of past experience ; Absolute diffusion: from Pinehurst to Pinterest ; Pointless positioning and persuasion -- [Part] 3. A new framwork. The influence mix ; Communication: match your customers' influence mix ; Market research: from predicting to tracking ; Segment evolution: from susceptible to savvy ; The future of the absolute ; Absolute business: a final word. | |
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Marketing | |
| 650 | 0 | |a Consumers|x Psychology | |
| 650 | 0 | |a Consumption (Economics) | |
| 650 | 0 | |a Consumer behavior | |
| 650 | 0 | |a Relationship marketing | |
| 700 | 1 | |a Rosen, Emanuel (Manu),|d 1953-|e author.|4 aut | |
| 949 | |b 32046810696349|c SYSBUSI|d 658.8 SIMON|l NOR|n 5310846|o 0|s o|w 04/10/2014|x 7|y BK | ||
| 949 | |b 32046810696281|c SYSBUSI|d 658.8 SIMON|l NOR|n 5310840|o 0|s i|w 04/10/2014|x 15|y BK | ||
| 949 | |b 32046810696273|c SYSBUSI|d 658.8 SIMON|l OBR|n 5310839|o 0|s i|w 04/10/2014|x 10|y BK | ||
| 949 | |b 32046810696372|c SYSBUSI|d 658.8 SIMON|l SER|n 5310849|o 0|s i|w 04/10/2014|x 14|y BK | ||
| 949 | |b 32046810696398|c SYSBUSI|d 658.8 SIMON|l WRL|n 5310851|o 0|s i|w 04/10/2014|x 14|y BK | ||
| 949 | |b 32046810696315|c SYSBUSI|d 658.8 SIMON|l WRL|n 5310843|o 0|s i|w 04/10/2014|x 13|y BK | ||
| 999 | |a 686814 | ||
