The moment of clarity: using the human sciences to solve your hardest business problems
(Book)
Author:
Contributors:
Status:
Oberlin Regional - Business
658.834 MADSB
Copies
Location
Call Number
Status
Oberlin Regional - Business
658.834 MADSB
On Shelf
More Details
Published:
Boston, Massachusetts : Harvard Business Review Press, [2014].
Format:
Book
Physical Desc:
vi, 214 pages ; 25 cm
Language:
English
ISBN:
9781422191903, 1422191907, 1422191907, 9781422191903 (hbk. : alk. paper)
Notes
Bibliography
Includes bibliographical references and index.
Description
"Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments-how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike. "--,Provided by publisher.
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Citations
APA Citation (style guide)
Madsbjerg, C., & Rasmussen, M. B. (2014). The moment of clarity: using the human sciences to solve your hardest business problems. Boston, Massachusetts, Harvard Business Review Press.
Chicago / Turabian - Author Date Citation (style guide)Madsbjerg, Christian and Mikkel B. Rasmussen. 2014. The Moment of Clarity: Using the Human Sciences to Solve Your Hardest Business Problems. Boston, Massachusetts, Harvard Business Review Press.
Chicago / Turabian - Humanities Citation (style guide)Madsbjerg, Christian and Mikkel B. Rasmussen, The Moment of Clarity: Using the Human Sciences to Solve Your Hardest Business Problems. Boston, Massachusetts, Harvard Business Review Press, 2014.
MLA Citation (style guide)Madsbjerg, Christian and Mikkel B Rasmussen. The Moment of Clarity: Using the Human Sciences to Solve Your Hardest Business Problems. Boston, Massachusetts, Harvard Business Review Press, 2014.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Staff View
Grouped Work ID:
d79fdd97-2940-c643-72fe-bcb220549362
Record Information
| Last Horizon Extract Time | Apr 17, 2024 06:35:21 PM |
|---|---|
| Last File Modification Time | Apr 17, 2024 06:35:21 PM |
| Last Grouped Work Modification Time | Apr 17, 2024 06:35:20 PM |
MARC Record
| LEADER | 01819pam a2200361 i 4500 | ||
|---|---|---|---|
| 001 | 2013031648 | ||
| 003 | DLC | ||
| 005 | 20160905135000.0 | ||
| 008 | 130823s2014 mau b 001 0 eng | ||
| 010 | |a 2013031648 | ||
| 020 | |a 9781422191903|c $28.00 | ||
| 020 | |a 1422191907|c $28.00 | ||
| 020 | |a 1422191907 | ||
| 020 | |a 9781422191903 (hbk. : alk. paper) | ||
| 040 | |a DLC|b eng|e rda|c DLC|d TnLvILS|d UtOrBLW | ||
| 042 | |a pcc | ||
| 050 | 0 | 0 | |a HD30.19|b .M22 2014 |
| 082 | 0 | 0 | |a 658.8/34|2 23 |
| 092 | |a 658.834 MADSB | ||
| 100 | 1 | |a Madsbjerg, Christian | |
| 245 | 1 | 4 | |a The moment of clarity :|b using the human sciences to solve your hardest business problems /|c Christian Madsbjerg and Mikkel B. Rasmussen. |
| 264 | 1 | |a Boston, Massachusetts :|b Harvard Business Review Press,|c [2014] | |
| 300 | |a vi, 214 pages ;|c 25 cm | ||
| 336 | |a text|b txt|2 rdacontent | ||
| 337 | |a unmediated|b n|2 rdamedia | ||
| 338 | |a volume|b nc|2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments-how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike. "--|c Provided by publisher. | ||
| 650 | 0 | |a Social sciences and management | |
| 650 | 0 | |a Management|x Psychological aspects | |
| 700 | 1 | |a Rasmussen, Mikkel B. | |
| 949 | |b 32046810696026|c SYSBUSI|d 658.834 MADSB|l OBR|n 5310931|o 0|s i|w 04/10/2014|x 8|y BK | ||
| 999 | |a 686821 | ||
