What great brands do: the seven brand-building principles that separate the best from the rest
(Book)
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More Details
Published:
San Francisco, CA : Jossey-Bass, a Wiley Brand, [2014].
Format:
Book
Edition:
First edition.
Physical Desc:
vii, 262 pages : illustrations ; 24 cm
Language:
English
ISBN:
9781118611258, 111861125X, 111861125X, 9781118611258 (hbk.)
Notes
Bibliography
Includes bibliographical references and index.
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Citations
APA Citation (style guide)
Yohn, D. L. (2014). What great brands do: the seven brand-building principles that separate the best from the rest. First edition. San Francisco, CA, Jossey-Bass, a Wiley Brand.
Chicago / Turabian - Author Date Citation (style guide)Yohn, Denise Lee, 1967-. 2014. What Great Brands Do: The Seven Brand-building Principles That Separate the Best From the Rest. San Francisco, CA, Jossey-Bass, a Wiley Brand.
Chicago / Turabian - Humanities Citation (style guide)Yohn, Denise Lee, 1967-, What Great Brands Do: The Seven Brand-building Principles That Separate the Best From the Rest. San Francisco, CA, Jossey-Bass, a Wiley Brand, 2014.
MLA Citation (style guide)Yohn, Denise Lee. What Great Brands Do: The Seven Brand-building Principles That Separate the Best From the Rest. First edition. San Francisco, CA, Jossey-Bass, a Wiley Brand, 2014.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Grouped Work ID:
b9a32296-a5af-2ac7-82b9-612c86218eaa
Record Information
| Last Horizon Extract Time | Apr 11, 2024 06:36:57 PM |
|---|---|
| Last File Modification Time | Apr 12, 2024 03:10:21 AM |
| Last Grouped Work Modification Time | Apr 12, 2024 03:09:20 AM |
MARC Record
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| 245 | 1 | 0 | |a What great brands do :|b the seven brand-building principles that separate the best from the rest /|c Denise Lee Yohn. |
| 250 | |a First edition. | ||
| 264 | 1 | |a San Francisco, CA :|b Jossey-Bass, a Wiley Brand,|c [2014] | |
| 300 | |a vii, 262 pages :|b illustrations ;|c 24 cm | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Great brands start inside -- Great brands avoid selling products -- Great brands ignore trends -- Great brands don't chase customers -- Great brands sweat the small stuff -- Great brands commit and stay committed -- Great brands never have to "give back" -- The eighth principle: brand as business. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Brand name products | |
| 776 | 0 | 8 | |i Online version:|a Yohn, Denise Lee, 1967-|t What great brands do|d San Francisco : Jossey-Bass, A Wiley Brand, [2014]|z 9781118824405|w (DLC) 2013032872 |
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