A crowdfunder's strategy guide: build a better business by building community
(Book)
Author:
Status:
East Regional - Business
658.15 STEGM
Morrisville Community - Business
658.15 STEGM
North Regional - Business
658.15 STEGM
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East Regional - Business
658.15 STEGM
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Morrisville Community - Business
658.15 STEGM
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North Regional - Business
658.15 STEGM
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Oberlin Regional - Business
658.15 STEGM
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Oberlin Regional - Business
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Richard B Harrison - Business
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West Regional - Business
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More Details
Published:
Oakland : Berrett-Koehler Publishers, 2015.
Format:
Book
Edition:
First edition.
Physical Desc:
xi, 201 pages : illustrations ; 22 cm
Language:
English
ISBN:
9781626564084, 1626564086
Notes
Bibliography
Includes bibliographical references and index.
Description
Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over 1.4 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first. This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important "nuts and bolts" elements of a successful crowdfunding project. But Stegmaier emphasizes that the benefits of crowdfunding are much more about the "crowd" than the "funding." He shows that if you treat your backers as people, not pocketbooks - communicate regularly and transparently with them, ask their opinions, attend to their needs - they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding.
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Citations
APA Citation (style guide)
Stegmaier, J. (2015). A crowdfunder's strategy guide: build a better business by building community. First edition. Oakland, Berrett-Koehler Publishers.
Chicago / Turabian - Author Date Citation (style guide)Stegmaier, Jamey. 2015. A Crowdfunder's Strategy Guide: Build a Better Business By Building Community. Oakland, Berrett-Koehler Publishers.
Chicago / Turabian - Humanities Citation (style guide)Stegmaier, Jamey, A Crowdfunder's Strategy Guide: Build a Better Business By Building Community. Oakland, Berrett-Koehler Publishers, 2015.
MLA Citation (style guide)Stegmaier, Jamey. A Crowdfunder's Strategy Guide: Build a Better Business By Building Community. First edition. Oakland, Berrett-Koehler Publishers, 2015.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Staff View
Grouped Work ID:
5d96655e-3901-f199-75b5-e9f1c4c37de8
Record Information
| Last Horizon Extract Time | Apr 05, 2024 09:47:00 AM |
|---|---|
| Last File Modification Time | Apr 06, 2024 03:14:29 AM |
| Last Grouped Work Modification Time | Apr 06, 2024 03:11:34 AM |
MARC Record
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| 245 | 1 | 2 | |a A crowdfunder's strategy guide :|b build a better business by building community /|c Jamey Stegmaier. |
| 250 | |a First edition. | ||
| 264 | 1 | |a Oakland :|b Berrett-Koehler Publishers,|c 2015. | |
| 300 | |a xi, 201 pages :|b illustrations ;|c 22 cm | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Preface -- Introduction -- You don't need to launch today -- The crowd is the new gatekeeper -- Crowdfunding is the rock concert for entrepreneurs -- I made these mistakes so you don't have to -- Make it about them -- Backers are individuals, not numbers -- How to make friends and lose money -- Go small to win big -- Build a better community -- Don't quit your day job ... until you quit your day job -- You are your own gatekeeper -- Appendix a: 125 crowdfunding lessons in 125 sentences -- Appendix b: the one-week checklist -- Appendix c: recommended reading -- Projects mentioned in this book -- About the author -- Endnotes. | |
| 520 | |a Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over 1.4 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first. This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important "nuts and bolts" elements of a successful crowdfunding project. But Stegmaier emphasizes that the benefits of crowdfunding are much more about the "crowd" than the "funding." He shows that if you treat your backers as people, not pocketbooks - communicate regularly and transparently with them, ask their opinions, attend to their needs - they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding. | ||
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