Small data: the tiny clues that uncover huge trends
(Book)
Author:
Contributors:
Heath, Chip writer of foreword.
Status:
Cary Regional - Business
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More Details
Published:
New York : St. Martin's Press, 2016.
Format:
Book
Edition:
First edition.
Physical Desc:
x, 245 pages : illustrations ; 25 cm
Language:
English
ISBN:
9781250080684, 1250080681, 9781250080684 (hbk.), 1250080681 (hbk.)
Notes
Bibliography
Includes bibliographical references and index.
Description
"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a ... diverse array of challenges. In [Austria, for instance], a stuffed teddy bear in a teenage girl's bedroom helped revolutionize 1,000 stores, spread across twenty countries, for one of Europe's largest fashion retailers."--,Provided by publisher.
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Citations
APA Citation (style guide)
Lindström, M., & Heath, C. (2016). Small data: the tiny clues that uncover huge trends. First edition. New York, St. Martin's Press.
Chicago / Turabian - Author Date Citation (style guide)Lindström, Martin, 1970- and Chip Heath. 2016. Small Data: The Tiny Clues That Uncover Huge Trends. New York, St. Martin's Press.
Chicago / Turabian - Humanities Citation (style guide)Lindström, Martin, 1970- and Chip Heath, Small Data: The Tiny Clues That Uncover Huge Trends. New York, St. Martin's Press, 2016.
MLA Citation (style guide)Lindström, Martin and Chip Heath. Small Data: The Tiny Clues That Uncover Huge Trends. First edition. New York, St. Martin's Press, 2016.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Staff View
Grouped Work ID:
28b291c9-39c0-acea-e5c6-7d09de7d5aa7
Record Information
| Last Horizon Extract Time | Mar 12, 2024 10:50:19 AM |
|---|---|
| Last File Modification Time | Mar 18, 2024 03:11:22 AM |
| Last Grouped Work Modification Time | Mar 18, 2024 03:09:41 AM |
MARC Record
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| 250 | |a First edition. | ||
| 264 | 1 | |a New York :|b St. Martin's Press,|c 2016. | |
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| 504 | |a Includes bibliographical references and index. | ||
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